On March 23 my guests will be Beth Bronfman, the Managing Partner, and Kevin M. Downey, the Creative Partner, at View - a New York City advertising agency whose philosophy is to offer clients "a total brand experience, integrating design, technology and an understanding of the retail Environment."
Beth, is known for her hands-on approach to developing revenue-rich advertising, marketing and retail programs for luxury clients and top-tier businesses. Prior to forming View, she co-owned LBLD Advertising with Kevin Downey. Previously, Beth was VP of Advertising at Macy’s during the retail giant’s greatest period of profit generation and expansive growth. Over the years, she has remained vigilant in tracking and interpreting the shopping habits of the luxury consumer and has translated that knowledge to clients to help them succeed in the constantly shifting retail landscape.
Kevin utilizes his award-winning luxury product and retail design experience to help clients rethink their brands both strategically and creatively. Kevin is an expert at diffusing a brand message down to its purest essence. Before joining View, Kevin was senior creative designer and design director at Tourneau where he established the luxury timepiece store as a destination. He previously lent his creative talents to several top-tier companies, including Siegel+Gale for Renaissance Hotels and David Yurman. Kevin was also creative director at the Movado Group Brands, which include Coach, Movado, Concord and EQS. The industry's many testaments to his success include the Emerging Media Award, the Summit International Creative Awards/Silver and Bronze, the InDesign Magazine First Prize and The Advertising Show Best of Newspaper Ads Retail Division.
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