Exploring Social Media and Influencer Trends with Sprout Social

In this episode of the PR Spotlight, we continue the conversation on social media as an effective part of PR strategies. John Maroon and Jen Bloomer of Maroon PR talk with Lizz Kannenberg from Sprout Social about current social media trends, influencer marketing and why social media analytics are so important. 

Lizz Kannenberg is the Director of Content at Sprout Social, a leading provider of social media solutions for business. A career social strategist and creative lead for social content, Lizz strives to create relevance between communicators and audiences through useful information and resonant stories. She has developed and executed social content campaigns for CPG, automotive, alc/bev, government and lifestyle clients by creating credible, compelling conversations between brands and communities.

Founded in 2010, Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. Sprout Social exists to help streamline and enhance those conversations—with customers, prospects and enthusiasts. The platform is packed with handy features but stays out of the way to let brands easily engage with people and build lasting relationships.