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If you are a regular Jane or Joe on LinkedIn then you are most certainly aware of how the LinkedIn's platform curates news, information, and entertainment from across the Net and publishes blog posts via its choice group of "Influencers." Now, LinkedIn is popping the doors of its publishing platform to its near 300 million members. How can you stand out among all this new noise and capture a greater share of your target market (audience)/? That is our focus on this edition of, “The Strategist Radio LIVE.”
Mark Fidelman is the CEO for Raynforest Inc, an Influencer Marketing Network, and the author of Socialized! which some call “the playbook for Social Business”. He provides an insider's view of the modern business world based on his years of experience working as an executive and consultant within the Global 3000. He's also a contributor to Forbes.com where he writes about social, mobile and marketing trends.
Jack talks with Katy Lock and Daniel May, creators of "The Specials", a groundbreaking new reality show premiering on Oprah Winfrey's OWN Network. You might describe this heartwarming series as Friends meets The Real World... sort of.
This is not your typical reality show which some might call contrived or perhaps even scripted situations and conflicts. This series captures the very real experiences of five young adults with intellectual disabilities living together as housemates in Brighton, England.
Katy and Daniel share their roller coaster journey that began when the original pilot that Katy was working on failed to get picked up by a UK Broadcaster. They discuss how they plowed through that disappointment, with the help of the housemates, by creating their own Web Show that went on to earn two Webby Awards in the "People's Choice" and "Reality" categories.
They go on to unfold the series of events that let them to landing a deal with Oprah Winfrey's OWN Network and share the excitement of the Thirteen Episode Marathon that will premier September 7th 2014, just 10 days from when this interview was recorded.
To Learn More visit http://www.oprah.com/app/the-specials.html
Watch the 13 Episode Marathon September 7th at 2:30pm eastern 1:30 central time on The OWN Network.
In this episode, Scott Keffer, author, speaker, coach and wealth planner, shares with Jack how he helps Financial Advisors, Money Managers and Estate Planners take control of their own business and accomplish the goals they had in mind when they first went into this industry.
Most advisors are taught to cast a wide net and talk to everyone and accept anyone as a client in their business. As a result, they work long hours and don’t make the amount of money they should be making. Furthermore, they often don’t enjoy working with some of the clients they’ve engaged.
Scott helps financial advisors develop a different mindset, similar to that of a country club, where a potential client has to “apply” to be accepted as a client. Those accepted would be preferred clients who allow the advisor to let go of other clients who are not the ideal fit. This leads to making more money, working fewer hours and enjoying working with the clients they do have.
The mindset and the strategies which Scott shares can be applied to many other industries and businesses and are well worth listening to.
To Learn More:
Email: email@example.com for a Special Report and Free CD
Chad Hamzeh Founder & Media Director DSV2 Media and the creator of Traffic Blackbook discusses his strategies and mindset that makes him the top “go to pros” when it comes to acquiring new customers and growing sales very quickly with online traffic.
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Jack interviews D. Max Fellars, DDS in this episode where he shares his highly successful marketing strategies for dentists and orthodontists who offer Invisalign braces to their community.
A dentist himself, Dr. Fellars has an inside look into the world of dentistry and how to successfully attract new patients to a dental practice.
Invisalign braces have become a huge trend for young and old alike and the pressure is on for dentists and orthodontists to not just offer this in demand service but to separate themselves from the competition.
Dr. Fellars discusses his marketing strategies which help dentists and orthodontists stand out from the crowd by making them the educators and advocates for patients who come to know, like and trust them.
By the time someone walks in for an appointment, they are ready to open the mouth and get the process started.
This great information can be pertinent to other industries as well.
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Marketing Consultant Jeff Beale, known as Mr. Marketology, discusses how he helps successful companies that are expanding fast track their marketing and branding for new products and services they may be adding.
Overcoming disconnects between the marketing department, executives and the technical teams is something that Jeff specializes in to avoid the struggles that are so common in product and service expansion.
He points out that the technical team has a certain mindset focused on the look and functions when asked to develop a website, compared to a marketing department which is focused on the content and online marketing concepts, compared to management which is focused on how quickly all of this can happen and the sales results that are obtained.
This disconnect can cause pushback from each department which is non-productive. Jeff is highly skilled at making all involved realize the common goals they all should have and the personal investment which contributes to the success of the company and of everyone involved.
Jeff discusses how he works around this and helps everyone come together, doing their individual parts to attain the goals they’re all working toward as a team.
Jeff has had great success in helping companies without having to be involved on a long-term basis. He helps them turn things around and may come back to consult as market conditions change and new strategies are needed.
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In this interview, Child Care Business Success Movement Founder, Julie Bartkus, shares with Jack how her passion for helping child care business owners positively impacts children, their parents and a community.
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Morgan Giddings, a former tenured professor with the University of North Carolina Chapel Hill and leading scientific researcher discusses why she quit her job with a single email and how she is helping others unleash their inner creativity.
Best-selling author and entrepreneur, Mark Evans DM explains how his virtual real estate investing strategy for flipping properties helps entrepreneurs make more money without ever personally visiting the properties.
To Learn More:
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