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If you are a regular Jane or Joe on LinkedIn then you are most certainly aware of how the LinkedIn's platform curates news, information, and entertainment from across the Net and publishes blog posts via its choice group of "Influencers." Now, LinkedIn is popping the doors of its publishing platform to its near 300 million members. How can you stand out among all this new noise and capture a greater share of your target market (audience)/? That is our focus on this edition of, “The Strategist Radio LIVE.”
Hayley Hines has been involved in wellness for over twenty years. She helps employers develop health management programs. In this interview with Jack, she discusses how today’s health management is so much more than sticking a treadmill in the break room.
Companies used to make a half-hearted effort at wellness by doing an annual health fair and perhaps adding a healthy food machine in the break room.
Armed with years of data from health insurance companies, Hayley helps employers realize that strategic and comprehensive wellness programs impact not only employees’ lives, but the company’s bottom line, as well.
In order for a company’s wellness program to work well, everyone has to be fully involved, from the top-level senior management all the way down the company’s ranks at the bottom.
Hayley points out that a culture of health is more than offering choices of healthy food in the cafeteria. For example, according to Hayley, stress management can impact a company’s finances more positively than even a weight control program. Therefore, all aspects of health should be addressed when putting together a program.
The impact of having a complete wellness strategy can be felt in as few as a few weeks all the way to seeing the real outcomes and results by the third year of implementation. One example she shared was of a company that had added a health clinic to their campus. Two to three weeks after this, an employee’s life was saved when he was diagnosed to be having a heart attack and was rushed to the emergency room by the clinic’s staff.
This interview is eye opening for companies of all sizes. If you own a company or are an employee, this information will definitely be useful.
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Mark Fidelman is the CEO for Raynforest Inc, an Influencer Marketing Network, and the author of Socialized! which some call “the playbook for Social Business”. He provides an insider's view of the modern business world based on his years of experience working as an executive and consultant within the Global 3000. He's also a contributor to Forbes.com where he writes about social, mobile and marketing trends.
Lasting results from most weight loss programs, such as The Biggest Loser, are not something most folks can get. If you want achievable results, listen to this interview with Kevin DiDonato.
Kevin unlocked the key to the achievability of weight loss and wellness results – and long-lasting results. Despite their popularity, he doesn’t believe in the quick-fix fad diets. Even if people lose weight, many will inevitably gain it all back, and then some.
Kevin believes that it’s all in fixing the mindset and having a positive behavior change. And quite simply, he does it by using goals in a different way than most people think about goals.
He recommends setting small goals based on small changes. Rather than the typical “I’m going to lose twenty pounds” goal that many set, his clients might choose a goal of eating two more pieces of fruit every day. This goal is more likely to be achieved and will, over time, lead to the weight loss that is desired.
Another key distinction is that Kevin’s clients choose their own goals, making it easier to achieve them. This is incredibly powerful. And as they achieve their goals, their positive mindset is reinforced.
If you know someone who has struggled for years to lose a few pounds or inches, this is a must listen-to interview.
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Bob Burg, best-known as coauthor of the international bestseller, The Go-Giver, talks with Jack about his latest book Adversaries into Allies: Win People Over Without Manipulation or Coercion.
Great influencers — whether CEOs, entrepreneurs, sales professionals, clergy, parents, teachers, etc. — seem to have a knack for getting the results they want from people, but in a way that everyone is happy. And, these leaders are persuasive in the most positive and benevolent sense of the word.
And, while, for some it might be natural, for most of us it’s a set of learned skills. Fortunately, they are both simple to learn and easy to apply.
In this chat, Bob shows us how to take our influence to an entirely new level utilizing his:
Five Principles of Ultimate Influence
Control your own emotions
Understand the clash of belief systems
Acknowledge their ego
Set the proper frame
Communicate with tact and empathy
The technical skills of any profession are vitally important.
Without them, you’re not even in the game. However, even with them, you’re only in the game. Those who have mastered the people skills obtained through the Five Principles of
Ultimate Influence are nine steps ahead in the game…in a ten-step game.
And their lives, and their business, are a lot more fun, a lot less stressful, and a lot more profitable. And, that can be you!
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Public speaking coach, Marjorie Saulson, has been using her voice both professionally and to grow her own business for years. In this interview with Jack, she shares how she helps business owners and entrepreneurs use their own voice to market and grow their businesses.
Most business owners shy away from speaking for their businesses, feeling that they won’t do it properly or that they don’t have that “perfect” voice they feel is necessary. In fact, very often they’ll spend part of their marketing budget to pay others to speak and market for them.
Marjorie cautions that some of that money may be spent in vain, if an ineffective marketing professional is hired. She prefers to teach these business owners how to magnetize their own message and use their own voice to share the passion they have for what they do and how they can help others.
Rather than trying to emulate a famous speaker or person and speak in someone else’s voice, everyone needs to share their authentic selves. People can tell when you’re not being yourself and will shy away from doing business with a fake.
According to Marjorie, networking situations can be very effective for growing a business and are often done incorrectly. The mindset needs to be focused on building relationships during these meetings, rather than making a sale.
This is an interesting interview with some great tips for finding and sharing your own true marketing voice.
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In this interview Brian G. Johnson, Author of the Best Selling book Trust Funnel, talks with Jack about how the days of links, SEO and Google page rankings being the deciding factor in online success are in the past.
Trust, Brian explains, is the currency that powers the Web and creates online success today.
With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies that have allowed him to drive traffic, build trust, and earn a very comfortable living.
For more than a decade Brian's simple and easy to follow Internet marketing blueprints have allowed himself and so many of the people he has shared this information with to make a very comfortable living online.
Listen to the powerful interview and you'll see why.
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Communications expert and author Jan Saunders Maresh has figured it out. A simple way for growing your business. Even though most people fear it more than death itself, in her opinion, speaking to groups is the way to go.
In this interview with Jack, Jan explains her formula for speaking to groups successfully in a manner that will reap financial rewards. And she doesn’t mean speaking to thousands on stage with lights in your eyes.
As the creator of Talk for Profit, Jan teaches business owners and entrepreneurs how to grow their businesses by speaking to small, highly targeted groups. Most importantly, she teaches how to magnetize a talk so that it moves the audience along to the desired end, where they’re anxious to pull out their wallets for more.
Her recommendations are not for those who want to be motivational speakers or those who want to expound to an audience for the purposes of entertaining them. Jan works with those who want to increase their income and help their audience solve a problem.
Rather than spew out everything someone has learned over many years, Jan has her clients talk about one topic which is of interest to others, leaving them wanting more – either through a service, a product or a virtual product.
If you’ve been trying to figure out how to grow your business, Jan Saunders Maresh provides a simple, highly doable strategy that works.
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Crystal Cave shares with Jack how she helps the “not so skinny” woman learn the secrets of how to style, look great and love the bodies they’re in now.
After years of styling celebrities & big brands from Taylor Swift, Mercedes Benz, and the Billboard Music Awards,
Crystal has become a master at transformations, and not just in how women look but how they feel about themselves.
Their increased self-confidence and ability to enjoy life right now are direct results of what Crystal does.
So many people live in the future when they feel life will be great when they lose those famous “20 pounds” and they’re finally able to get those clothes they see others wearing.
Unfortunately, for many, that time never comes and in the meantime, they’re not satisfied with living right now.
Crystal believes women shouldn’t wait until they achieve what they feel is their perfect weight. They should look and feel great in the body they have right now. The other important point she makes is that everyone’s body is unique. There are not two bodies alike and there are no perfect bodies.
Knowing how to dress for the body you have now will make all the difference in the world and Crystal is an expert at styling.
This is a very timely interview as many focus their New Year’s resolutions on losing weight in hopes of achieving perfection in the future.
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Imagine the hurt and anguish of discovering that your loved one has cheated on you.
Brad and Morgan Robinson speak with Jack about how they help repair and rebuild the marriages and relationships of those who have been impacted by infidelity.
Brad is a Licensed Marriage & Family Therapist and Morgan is the founder of Marriage Solutions Tulsa. They are also the creators of The 90 Days to Affair Recovery System
Whether you’ve been the one cheated on or not, you certainly have first-hand knowledge of someone who has experienced this trauma. Reality TV shows, such as the Real Housewives (of everywhere), flaunt infidelity and divorce openly, making it an everyday household word.
The first reaction many have is to seek divorce. The Morgans help couples explore the issues that led to a situation where infidelity could take place. They then help them move beyond those issues.
In many cases, the relationship is not only rebuilt, but it can be better than it was before. Without the negative communication cycles they were experiencing, their love can grow in a positive way.
This interview provides a positive outlook on what has historically been the devastating life situation of infidelity.
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Gene Hammett shares how he helps leaders transform from stagnate, stressed and struggling to thriving, growing, and loving their work.
Gene is more than just a business coach; he is a business strategist. To create new results, you must find new strategies to take you where you want to go.
Gene has the ability to improve your communication skills, increase your influence and build your courage to take the actions necessary to grow your company. Gene has been coaching since 2010, but also spent a decade starting and running multi-million dollar businesses and another decade being a fancy-pants consultant (he is still recovering from those days).
Working with Gene, leaders are inspired to create bigger visions, develop new strategies and act with more confidence.
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