Discover Marketing KPI Gems that dazzle the C-Suite

Marketers: Ever feel like you’re alone on a marketing activity treadmill? Does your executive team know and understand how your marketing programs and dollars are contributing to corporate business goals? Identifying and focusing on KPIs that feed into and have business impact are what gets positive recognition with the C-Suite and enables marketing to add value.

Resources:

“How To Define Critical KPIs Across the Marketing Funnel”http://www.themarketingscore.com/blog/bid/371555/How-To-Define-Critical-KPIs-Across-the-Marketing-Funnel

“Marketing Metrics, Technology & Customer Experience”http://mopartners.com/marketing-metrics-technology-customer-experience/

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