Marketing Ops: A Strategic Focus Is Key for the Greatest Impact

Looking ahead, how well will your marketing plan fit with… better yet, drive the corporate strategy? Is marketing acting with vision to demonstrate value or being viewed as overhead? Marketing Ops has a prime opportunity to contribute and shape company strategy. When marketing moves from operating in a tactical to strategic mode they gain value-center status. How does Marketing Ops equip Marketing to gain that coveted “seat” in the C-Suite?

Additional Resources:

Effective Approaches to Reaping Intended Results in Marketing - http://mopartners.com/reaping-intended-marketing-results/

The #1 Cost-Saving Strategy That 99% of Marketers Overlook - http://mopartners.com/cost-saving-strategy-marketers-overlook/