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"Revenue Growth Using Systems Thinking in Marketing"

  • Broadcast in Marketing
Enterprise Marketing XX The Future

Enterprise Marketing XX The Future


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With 53% of CMOs feeling more pressure to increase revenue growth, what can marketing organizations do to boost revenue and positively impact business value? Today’s complexity underscores the need to balance many moving parts in a marketing strategy. Hear how ‘systems thinking’ can help you chart the course to heightened revenue growth.

Gary Katz is Founder and Chairman of Marketing Operations Partners. As a marketing operations visionary and thought leader, he has managed and consulted for a range of high tech companies including: Siemens, ShoreTel, eTrigue, LexisNexus and NetApp. Gary also created the world’s first college marketing operations course, Marketing Operations 2.0: Tactical Discipline to Strategic Vision, at University of California Santa Cruz Extension, which will be offered again this fall. Connect with Gary at http://LinkedIn.com/in/garykatz

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