Better Media Through Sciece: PRIME LAB

This week, we will be speaking with Paul Bolls, co-director, PRIME Lab and Associate Professor in Strategic Communications at The University of Missouri School of Journalism. About PRIME: The PRIME (Psychological Research on Information and Media Effects) Lab is both a research and teaching laboratory devoted to the study of how different features of media affect the way that people think, feel, and act. We conduct theory-driven, empirical research using psychophysiology and other behavioral science methods. We also teach both undergraduate and graduate students how to conduct independent research using these methods. The PRIME Lab is part of the Missouri School of Journalism at the University of Missouri.