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The Business Of Social Media

  • Broadcast in Business
Marco Giunta

Marco Giunta


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Join Marco Giunta and Chris Kieff to discuss Social Media for Business on our Podcast we record every sunday morning 9AM EST and be part of the show and call us (646) 478-0368

When you find an influential blogger, check what they're doing on the social networking sites, and see if you can get involved in a similar way.

Spend some time checking out what types of conversations and discussions are going on between your new friends, and in your new communities, then join in the discussion when you've had a chance to gauge the tone and activity there.

When you post on your blog or in social networking groups, your focus should always be on providing valuable information and expertise, as that's the kind of content that will get people interested in you and your business. 

By spending time at these sites, you'll discover what types of information is popular, get tons of ideas for new information you can offer, and find out exactly what's on the minds of regular visitors.

A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular search trends, keywords, and topics.

Google Insights for Search Beta: Shows search volume patterns since 2004 by geographic, time frames, categories, and in Google properties such as image or product search.

When a searcher begins to type into the search box on Google.com, additional keywords are offered for searches that could be similar to what is typed.   Google's algorithm works to predict search queries in real-time based on indexed web pages, personalized search history, other users' search activity, and Google+ (for person's name).

As one of the largest search engines, this keyword list will reveal valuable insights as to how people search when they are looking for video media specifically, rather than general search engine queries.