Social media news, strategy, tools, and techniques

We’ve all heard that social media is like a cocktail party, and that it’s not the place for a hard sell.  ...  In pursuit of the hard numbers (more people on the website, in the stores, or buying things) the marketing mangers will resort to harder and harder tactics in social media. 

 

Conversely, managers with objectives such as increase word of mouth, or raise brand awareness are well suited to a natural discussion.  

 

As does asking your social media audience to do something for you, or buy your product if you’ve not built a relationship with them first.

 

In my mind, the most successful social media strategies target the Connections first and then seek to activate these relationships to achieve business goals.