Ep191- Brand-Aid: Saving the World with Your Business

Bestselling author, marketing consultant and social reformer Lynn Serafinn hosts Brand Development Expert, Creative Director, TV Host / Producer and International Magazine Columnist, Kim Castle.

Author Kim Castle’s books include Clearing the Path, The BrandU Bible and Big Business Success No Matter Your Size. As a Creative Director and TV host, Kim has been featured on CNN Headline News, Fox Business News, Yahoo Small Business and Inc Magazine. She also won a Webby Award for her work at General Motors. 

Kim Castle spent decades doing creative work in advertising and entertainment with Fortune 500 companies like Disney, General Motors, Wolfgang Puck and many others. Over the years, she became increasingly wary of the growing disconnection both within these companies, and between companies and the public. Thus, she co-created BrandU, to connect small business owners to the power they have as a brand, giving them the guidance and support to develop stability.

In Kim's words, "I find that most small business owners don’t fully embrace and own their true power, compromising themselves and ultimately their customers".

On tonight's show, Lynn and Kim will explore questions like, ‘What’s the best time to start thinking about your brand?’ ‘Why are companies like Nike and Starbucks your competition?’ And ‘How you can heal the world with your business?’

As usual, at the end of the show, Lynn and her guest will play the '7 Graces Lightning Round' when, in less than 3 minutes, our guests will show how each of the 7 Graces relates to everything discussed during the show.