5-5-14 SPECIAL GUEST: Jessica Peterson - Social Media "The Risks & Rewards"

In today's business environment, we are looking for new affordable ways in which we can connect with existing and potential customers. Social Media sites, such as Facebook, is a great place to do just that. It is a proven place to maintain or build business. What shocked me was something new on Facebook and you may not even know about. It is BIG.

We had back as our special guest, Jessica Peterson, who has studied social media marketing. With a background in banking, credit union, mortgage and social media she was the perfect guest for this show. Institutions are aware of their responsibilities to oversee and control risks. She shared the following: What the BIG news is Practical ways in which you can manage risk while using Social Media Your responsibility in utilizing social media What is exactly considered social media according to FFIEC What to look for when hiring a social media firm Employees and social media. Do not miss out on this one.

Created BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Joe Farr with a MARKET UPDATE, Alice Alvey providing a LEGISLATIVE UPDATE, Paul Muolo of Inside Mortgage Finance giving a quick MTG NEWS HEADLINES update, Andy Schell (a/k/a "The Profit Doctor") providing tips on FINANCIAL MANAGEMENT and TONY GARRITANO providing a TECHNOLOGY UPDATE.  This is followed by the HOT TOPIC segment, which is an in depth discussion about one of the hottest topics related to the mortgage industry.