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Andy Mallon talks about brand development in Second Life

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Libertango Radio

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Today Im talking to Andy Mallon and Social Media Consultant, Karl Schramm. Andrew B. Mallon is the Executive Director of www.SocialResearchFoundation.com and the First Opinions Panel for Second Life, the leading 3D portal. Andy retired in 2004 after 30 years in trade/business magazine publishing. He served as national ad sales representative to major trade associations advising on business development. He also served as editor & publisher of Credit Union Technology magazine and is past president in the National Association of Publishers Representatives. Andy recently released a comprehensive survey solicited from several blue chips who are using Second Life that identifies their 09 strategic development and usage. Today we will discuss the way in which Second Life is growing brand awareness.