Corporate Culture with Carolyn Morris | Kline Online

Company culture is “the essence of sustained viability” according to Carolyn Morris, founder of Max West Inc. and industry consultant with more than 10 start ups to her name.  Before you can grow your company, you need to take some time and think, dream about how this business will grow and how you will manage all the processes that will produce consistency in your products, your marketing, your sales, your hiring and your promotions.  In essence, the question is:  How will you create an environment that will be sustainable and where the brightest and the best will want to work?  The answer is:  define and deploy the culture of your company. 

 

Guest bio:  Carolyn J. Morris served as a member of the executive team of the Hewlett Packard General Systems Division (commercial computing platforms) before launching MaxWest Consulting in Palo Alto, CA. She has served as executive consultant to HP, Stanford University and numerous established technology companies. She has also served as CEO of several high tech start-up companies.