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When it comes to makreting your consulting practice, authority and value proposition are the two things you must achieve.
Positioning yourself as the authority is not new to many when it comes to marketing, but most mistakenly hold back from delivering too much value right up front - until AFTER the sale.
On today's show I will cover how you can become an author by writing your own book (be that traditional, ebook, self-published), and how to use the concept of Drip Marketing to market even more effectively.
Cynthia is a driven, charismatic and passionate entrepreneur, health consultant, life coach and well-being professional for over 35 years.
Among many significant achievements, Cynthia produced a line of anti-aging products with Joy Weston (www.JoyWeston.com). In addition, working with RX Formula Anti-Aging products, Cynthia brings more than 20 years of experience in the Skin Care Industry. Including working with RX Formula training over 140 Doctors in Caracas on Glycolic Acid Peels.
She also boasts over 30 years of experience in Aromatherapy, Rolfing, Reflexology, Gourmet healthy cooking and all of the goodies that you will find in her book.
Cynthia strives to share her insightful knowledge through her work as an author, particularly through her acclaimed work “T.I.P.S."
This is a powerful book that collects a wide range of information and, well…TIPS about what to do if you want to make a difference and change your life for the better. Leading a healthier and more balanced lifestyle is not only a great thing for your body, but also for your heart and soul.
Cynthia has been in the Event Planning business for over 30 years catering to powerful clients like Liza Minnelli, Harry Belafonte, Andy Warhol, Gloria Steinam. Cynthia boasts an extensive and enviable background.
As a consultant one of the things you MUST do in all of your marketing efforts is establish yourself as an authority. There is no better way to do that today than through the use of Marketing Videos and Podcasts..
Today's technology easily allows anyone to create powerful videos, and you don't ever have to even be seen in them. Want to learn how, then tune in to the show and we'll show you.
Doing so will help drive leads to your door, provide greater credibility for those leads and help turn them into paying customers.
in Self Help
Mike Margolies is a Certified Mental Trainer, Sport Psychology Consultant, Author, Public Speaker and Radio Host. Mike specializes in emotional intelligence and the mental game that challenges us every day. Mike has helped thousands of people incorporate the mindset of a champion into their everyday lives.
Over the last three decades, Mike has trained professional and elite athletes as well as helped guide many of them to World Championships, the Super Bowl and now the World Cup. As an internationally known writer, speaker and presenter, he himself is a former high school, college and professional athlete. He is the author of "The Athlete within You: A Mental Approach to Sports and Business." Visit www.MikeMargolies.com
Get the Off the Grid Into the Heart CD by Sister Jenna. Like America Meditating on FB & follow us on Twitter.
Roy Worley, Clairvoyant & Author of the Prophecy Oracle is today's guest. Roy will be taking calls and answering 1 question from listeners. Be sure to check out Roy's new web site www.RoyWorleyPsychic.com - On the 'Reading' page is a new YouTube video of him describing how he uses 'Photo Psychometry' in his readings. Also, the 'Prophecy' page highlights the Oracle he channeled and has a link to try it for free.
Roy will be in Los Angeles, CA - Thursday April 30th - Sunday May 3rd. To book your private session call 843-808-0777 or email him at RoyWorley@aol.com
Kat Darden - Visionary Consultant
Kat returns to talk about current events and to take callers questions. From Fort Worth TX, Kat has a no nonsense approach for delivering the information she receives. To book a reading with Kat email her at firstname.lastname@example.org or call 817-232-8272. Tues - Sat, Noon-8pm Central Time
Take 5 minutes from your busy business day and listen to expert business advice to grow and improve your business with Howard Lewinter.
Today's Talk Business With Howard radio show topic is: Are You The Consultant To Your Company?
CEOs, presidents, founders, business owners across the United States trust Howard Lewinter's business advice to solve business problems, increase business profits and live entrepreneurial dreams of running a successful business with less stress.
For more business advice and business tips, follow Howard on Twitter: @HowardLewinter - or connect with Howard on LinkedIn.
AJ Pitts, Managing Partner/Senior Consultant, Magenta Madison Limited
Magenta Madison is PR with a Pop! We understand tradition but we love to think outside the box creatively. Our methods embody pizzaz, but conservative, raw, yet classy - We implement both ends of the Spectrum. Magenta Madison is Beautiful Chaos, Methodic Madness!
AJ Pitts, is a Temple University Fox School of Business Alumni and Magenta Madison PR Founder. She holds near a decade worth of enteprise sales, public relations, and branding experience in both the corporate and small business realm. AJ is also a born creative and lover of the arts! She is a trained violinist, and currently executes her love for her creative side through music, poetry, painting, and dance! Her limitless visionary mindset, keen attention to detail, and relentless push of various nontraditional marketing tactics has contributed to her solid track record in execution of successful PR campaigns, as well as, development and execution of brand strategies for various companies.
Doe S'mangaliso is the Lead Consultant at The Pan-Af Consultancy which seeks to advance and develop the continent of Africa through building relationships with entities around the globe that seek to benefit from the plethora of business and investment opportunities that are emerging from developing markets throughout Africa. The Pan-Af Consultancy regularly provides business and investment tours throughout Africa. Clients can take part in any of their pre-arranged premier business/investment tours, or they can arrange tours to satisfy the specific needs of any particular client or group.
S'mangaliso joins us to discuss the work of Pan-Af Consultancy in Sub-Sahara Africa and its role facilitating for investment opportunities of the regions' economic hub offers. He will also discuss the upcoming business and investment tour to Zambia in July 2015.
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