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Persuasion and Influence Marketing Today
Few people have written about persuasion and neuromarketing recently like Roger Dooley. For many years, marketers aimed at the rational side of customers' brains. Selling features and benefits doesn't work. We have to reach customers' brains in a different way in order to persuade. Join me Thurs, February 12 for a chat with Roger where marketing meets neuroscience.
About
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company.
