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Persuasion and Influence Marketing Today
Few people have written about persuasion and neuromarketing recently like Roger Dooley. For many years, marketers aimed at the rational side of customers' brains. Selling features and benefits doesn't work. We have to reach customers' brains in a different way in order to persuade. Join me Thurs, February 12 for a chat with Roger where marketing meets neuroscience.
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy. Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company.
An interview with author Roger Dooley about his new book, Brainfluence: 100 Ways to Persuade and Conveince Consumers with Neuromarketing.
The book gives marketers actionable techniques to build a brand, win new customers, and close more sales – it’s a mix of the all-time best ideas plus new material. Even though every one of the hundred techniques is based on serious brain research, each concept is presented in a manner that is totally practical and free from scientific jargon.
Come listen as Roger shares one or two of those tips with us!
Neuromarketing, the cutting edge field which combines the latest discoveries in Neuroscience with the discipline of Marketing, has made striking inroads into business, advertising, and communications in recent years.
Not only can this practice be used by advertisers to reach the "buy button" in a consumer's brain, but it can also serve cause-related campaigns by tapping into our altruistic instincts as well as radically improving communication in relationships with partners, spouses, business associates, or even your kids.
The psychology and promise of Neuromarketing is a profound and highly important new field that everyone should know about according to Christophe Morin, MBA, co-author with Patrick Renvoise of the book "Neuromarketing: Understanding the Buy Buttons in your Customer's Brain" currently ranked in the top 50 Marketing books on Amazon.com
Dr. A.K. Pradeep sits down to talk with CMIQ Editor Gina Scanlon about the fascinating topic of neuromarketing and his new book 'The Buying Brain.'
Today I'll go over the book, "NeuroMarketing," by Patrick Renvoise and Christophe Morin.
Noon Saturdays, Eastern: "The Resilient Brain," host Kathy Kitts
Join us every Saturday to hear about the latest techniques for improving your own brain power at any age, from babies to centenarians!
Today on Black Belt Selling, Stephanie and Anna will be speaking with Susan Joy Schleef.
Susan, founder of Presentations With Results, Inc., is an authority on Visual Content Marketing. She specializes in coaching entrepreneurs, service professionals, and small business owners with a message, helping them create and deliver more effective presentations, videos, webinars, and other forms of visual content to educate and engage their clients and move them into action.
Susan is a Certified “Beyond Bullet Points” Presenter with 30+ years of teaching experience, from grade school to junior college and nearly 10,000 hours of creating and editing technical training videos for various corporations. Additionally, she has studied with numerous marketing, sales, and business coaches. She received the “Entrepreneur Award” at JT Foxx’s MegaPartnering event in 2012.
She is the author of the forthcoming book, “Get Your Message Into Their Brains: Neuromarketing Secrets for Better Presentations, Videos, and Other Content Marketing” and is currently working on a Kindle book about local small business marketing.
Susan also recently launched Creative Marketing TV, an ongoing series of hangout interviews and panel dscussions with a wide variety of marketing experts. Today she will be sharing with us from her vast experience as a marketer and the core principles of online marketing.
Tom Hopkins carries the standard as a master sales trainer and is recognized as the world’s leading authority on selling techniques and salesmanship.Over 4 million people on five continents have attended Tom’s high-energy live seminars. Tom personally conducts 30+ seminars each year traveling throughout the United States, Canada, Europe, Australia, New Zealand, Singapore, Malaysia, China, and the Philippines. He is the author of 17 books, including “How to Master the Art of Selling™,” which has sold over 1.6 million copies worldwide. This mega-selling book is considered a must-have reference guide for top selling producers in every field of sales. He has also authored three selling-skills books in the popular “…for Dummies®” series
Mark Fischer co-creator of the SmartTek Systems personal security app and an electronic security industry veteran with an extensive technical background in hardware and software application development. His specialties include central station technology integration and communications, mobile GPS, M2M communications and applications, security software development, and emerging technologies
Patrick Renvoise Co-Founder & Chief Neuromarketing Officer SalesBrain . Patrick spent 2 years researching and formalizing a science-based persuasion model-the NeuroMAP™. This proprietary methodology has been used for the past 12 years to help over 6,000 companies worldwide scientifically CAPTURE, CONVINCE AND CLOSE more business
This week Ivor interiews Roger Dooley from Dooley Direct LLC (author of Brainfluence) - asking are women better than men in sales - leading to a wider discussion about gender varience - how women & men process information & use their brains differently - it seems we haven't evolved all that much in 200,000 years!
Roger shares some great stories from the world of marketing & science & psychology
Women in Sales Awards 2013
Ivor Kellock interviews guests from around the world & focuses on people & places, ideas & information - engaging in a personal conversation full of bias & opinion
What different perspective will you take away?
Ivor is a regular contributor on BBC radio and has also appeared on BBC TV news & other international TV stations
Academy President Rinaldo Brutoco will be joined by Howard Smith, a Wealth Advisor and Estate Planning Consultant. They will discuss:
* how we can counter the Supreme Court's blow to democracy from its radical decision that corporations can spend unlimited amounts of money in federal election campaigns;
* the reappointment of Fed Chair Bernanke; and
* the Academy's campaign against neuromarketing- companies and politicians' use of brain scans to craft irresistible media messages to shift buying habits, political beliefs, and voting patterns.
After the first segment above, Rinaldo and Howard will do a "Lightning Round," a series of quick economic insights and comments on major asset classes, covering matters such as real estate, bonds, gold, energy, and the dollar.
Update!!!! BrainTalk Welcomes Ann Herrmann-Nehdi, CEO, Herrmann International, the company that originated the Whole Brain® Thinking approach with the development of the Herrmann Brain Dominance Instrument® (HBDI®)
Ann Herrmann-Nehdi is an ISA (Instructional Systems Association) and Eureka Ranch board member, a member of the SmartBriefs on Workforce Advisory Board, an advisor to the American Creativity Association and Innovation Network, a founder of the Hickory Nut Gorge Community Foundation and serves on other non-profit and for-profit boards. In addition, she is a faculty member for the Institute of Management Studies.
Join co-hosts, Dawn Quesnel, aka Coach DQ and Tara Crawford Roth as they discuss Herrmann's Brain Dominance Instrument, get the correlations between your brain dominance and your profession, learn how to recognize the communication style of yourself and others, plus news on neuromarketing, brain facts, and more!
***Ned Herrmann, founder of Herrmann International and the originator of Whole Brain Thinking first pioneered the study of the brain in the field of business while working as Manager of General Electric Corporation’s Management Education. Herrmann wrote a widely acclaimed book, The Creative Brain, tracing the scientific and historical roots of his innovative “Whole Brain Thinking” approach. In 1995, McGraw Hill published Herrmann’s next groundbreaker: The Whole Brain Business Book, creating a new benchmark in the hot arena of mind research and its applications to business.
The 1st Wednesday of EVERY month at 12pm EST. Archives are ALWAYS AVAILABLE on http://www.blogtalkradio.com/coach-dq
*********Brain Talk is a new series created by (Left Brainer) Dawn Quesnel, CPCC, PCC (aka) Coach DQ, B.R.I.D.G.E. Coach, Radio Show Host, Producer, and Passionate Innovator and, (Right Brainer) Tara Crawford Roth, CEC, Intuitive, Business Coach, Mentor Coach Trainer and Founder of the New England Holistic Chamber of Commerce.
During the long holiday weekend I tried to catch up how this "Summer of Recovery" applied to the economy. With the so-so jobs report last FRI, the
turbulence at the G20 Summit in Toronto before that, and of course, the ongoing BP fiasco, what are a huge percentage of Americans (including yours truly) focused on? Where is LeBron James going of course! And after 5 days of this, it was tweeted that he'll announce it on a prime time special on ESPN THURS night. Only in America, right? We'll get elbow deep in our cultural contradictions that led to these kinds of corporate spectacles with our friend and cohort, author Douglas Ruskoff. He'll rock the SAPEVINE with me and we'll explore all the memes around money that make us do such crazy things as individuals and as a society. What does he see happening next? Maybe Rushkoff knows what Harvey Pekar thinks of the Lebron-o-thon! LOL. Join us and find out. In the meantime, check out Doug's ever-evolving work at RUSHKOFF.COM -- Of course, I always want to point you to SOMASPACE.ORG for my latest wave...
Martin Lindstrom, author of 'Buy-ology': Interview -Surviving and Thriving Amid Economic Uncertainty
Just two days after his NBC Today Show appearance, we'll be honored to be speaking with Martin Lindstrom, author of 'BUYOLOGY: Truth and Lies About Why We Buy'.
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
MARTIN LINDSTROM, is the CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC. As one of the world’s most respected marketing gurus, he advises top executives at companies including the McDonald’s Corporation, Nestlé, American Express, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in numerous publications, including USA TODAY,Fortune, and The Washington Post, and his previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published. His five books on branding have been translated into twenty-five languages.
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