Dhir, K. S. (2006). Corporate communication through nonviolent rhetoric.

Corporate communications stem from the need to influence and educate the service team (e.g. stakeholder, employee, customer) to organisational values. Dhir's literature review highlights effective use of narrative in reputation management. Standardised communication enhances efficiency, but this dehumanised approach distances individual members. Much has been done to improve communications theoretically and technologically but the potential to incur irresponsible corporate social behaviour suggests the need for alternative approaches. Dhir proposes non-violent rhetoric and the conditions required for its' existence.