Relationship Marketing 101 - heroic Transformations

This week's show is all about heroic transformations. Ken Jensen, author of It Takes Guts to Be Me" has made just such an "overhaul" in his own life. He is a living example of how to connect with people through the power of your story.

Ken used to be a real bruiser out to cause trouble just because he could...He also discovered he had bipolar disorder, which certainly didn't help matters. What happened that turned him into a successful entrepreneur living a more balanced life? Find out on the show!

It used to be that whoever had the biggest advertising budget won - but now, relationships, tribes, and word of mouth are the way a business grows. On Relationship marketing 101 teaches you to build your business by building strong relationships. Whether you're using social networks like Twitter, Ning and Facebook, permission tools like email marketing, or sharing multimedia content on blogs and sharing sites, you must build relationships with your ideal customer AND key players in your niche.