Leveraging Internet Radio and Podcasting to Establish a Sustainable Brand

The following is an on-demand replay of my April 30th presentation at the 1st Annual Non-Fiction Writers Conference. It was a one-of-a-kind online conference that brought together top publishing industry experts to share more than 18 hours of valuable education for current and aspiring authors of nonfiction books. The conference was created and hosted by Authority Publishing. Here is the outline for my session, I hope you enjoy it! Right off the bat you should know that prior to my first show on Blog Talk Radio, I had never hosted anything other than the occasional dinner party. I tell you this as a means of illustrating the fact that under the right circumstances and within the context of one’s own knowledge and experience almost anyone can be an Internet Radio or PODcasting host. While we are all, to varying degrees, uneasy with the prospects of putting our self in the public eye and making ourselves vulnerable to the real or imagined scrutiny of a potentially unwelcoming audience, the majority of the people you encounter will honestly want to hear what you have to say. In this session, Jon Hansen will share with you his experiences and insights in creating and hosting a show or a podcast that informs, empowers and enriches your audience, your guests and yes, even yourself. You will learn how to: · Structure a show or presentation · Develop effective pre- and post-show podcast marketing plans · Establish an ongoing presence and rapport through blogging and social networking · Convert brand awareness to brand opportunity through conversational marketing In addition, Jon will cover the vast opportunities for authors to serve as guests on internet radio shows and how you can use this medium to promote your books and services. Jon Hansen is the author of Your Show Will Go Live in Five Seconds and a popular internet radio talk show host.