Thought Leaders Segment: In Marketing is it Better to Attract or Pursue?

In this next installment of the Business Thought Leaders Series Jennifer Allan, who is the author of critically acclaimed books including "Sell With Soul" and "If You're Not Having Fun Selling Real Estate, You're Not Doing it Right," picks up where she left off on our February 18th show. After providing a brief recap of what was covered in the first show, Jennifer will then dive into the differences between Attraction Marketing versus Pursuit Marketing. This includes her insights into why we are better suited to an Attraction Marketing model as well as highlighting the ways by which a Reluctant Prospector can Attract business to him or her, instead of going out and pursuing it. Specifically, Jennifer will focus on; # Two Ways to Find customers - Go Get Them or Attract Them to You # Attraction - the 21st Century paradigm of prospecting # Examples of Pursuit versus Attraction strategies (sphere of influence, signage, website, walk-ins, blogging) # Using Reverse Psychology to Attract # Your Elevator Speech As is always the case whenever Jennifer comes on the show, this will be a segment that you will not want to miss.