The Business of Books: How Writing a Book Has Become the New Calling Card

"The first step that many experts take to establish their celebrity is to write a book about their area of expertise." "Next to “I Love You,” “are you working tonight” and “no more garlic in the pasta,” is “you know you should write a book!” "There is a reason the word Authority begins with Author. As an author, you gain instant recognition as an authority in your field. In order to achieve success, you need a comprehensive book marketing plan and you must keep the marketing wheels in motion." The above quotes, including the last one by today's guest Stephanie Chandler, are for many a call to action. According to PR expert Marsha Friedman, “Businesses are struggling in this economy and success in today’s world requires business leaders to market in a way they may never have done before,” she added. “They need to rise above their competition, become THE ‘go-to’ guy in their field, the recognized expert people want to deal with. The credibility that comes with this recognition can build a business or turn one around that’s failing.” So now that the urgency has been established, and the way to distinguish oneself from the crowd and competitive landscape is by putting the proverbial pen to paper, what is the next step? Enter Stephanie Chandler and her company Authority Publishing. According to the company's website, "Authority Publishing specializes in publishing business, how-to, self-help and other non-fiction books that make a difference in the world." An author of several books herself Stephanie can help you to establish a book marketing plan that creates a sustainable presence while simultaneously establishing your celebrity as an expert in your chosen field. Are you ready to establish your personal brand through the power of the written word? Don't wait for the movie, write the book.