Episode #64: Jerry interviews Matt Gillogly about knowing your demographic

This month, I interview a long-time JJD friend, Matt Gillogly. Matt is an entrepreneur who has found a way to help men with ED. As you might imagine, selling a solution to ED can be problematic. Yet, no matter how uncomfortable it may be, it is a very real issue to many. Take notes as we discuss: “Selling Cures in Erectile Dysfunction & Dentistry!”

In business our business is to sell our product. Take a listen to Matt as he shares how he and his team work with men to sell them a product they desperately want but don’t want to talk about.

Just a few of the topics we discuss are:

• Attracting Patients that Pay, Stay and Refer
• Being Really Clear about Who is Your Who (Demographic)
• Thinking Higher End Items that Insurance Won’t Touch
• Finding Patient Biases
• The High-End Hurdle Mentality
• Being an Influencer/Authority
• Selling by Asking Questions
• And, much, much more. . .