Episode #63: Old School Entrepreneurship with Jerry Jones and James Erickson

This month’s interview features long-time entrepreneur and friend to Jerry Jones Direct (and me, personally), Mr. James Erickson. In this month’s audio, we examine “Retro/Old School Entrepreneurship!” James is the CEO and Founder of Stridebox, a monthly “box” company for runners, based in Bend, Oregon.

James is also a Veteran (Marines!); I’m very proud to know him and thank him for his service.

Just a few of the topics we discuss are:

• From stuffing envelopes to founding one of the best subscription box businesses
• Marketing to grab attention
• Twitter and social media – time to leverage them!
• Testing before beginning
• Subscriber base equates patient base!
• Ideas to Surprise and Delight as a business owner
• Social media is a marathon not a sprint
• The importance of brand recognition
• Building relationships with customers
• And, much, much more. . .