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Enchantment. I could not think of a better name for a book in this post-Engage online communication era. But Guy Kawasaki, in his new book called just that, does more than describe and identify a way of communicating. In the words of Sir Richard Branson:
“Guy’s book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.”
As his former professor, Dr. Phil Zimbardo of Stanford University points out, "Clearly, I taught him well.”
We will talk with Guy about what some are calling his 'best book' and what motivated him to write it.