Using Emerging Media to Interact with your Customers--A lesson from Southwest Airlines

New and emerging media are significantly changing the way businesses interact with their customers. From blogs to Facebook to Twitter to You Tube, customers have more ways than ever before to voice their opinions-both good and bad-about your business. The good news is that your business has more ways than ever to interact with them too. Today, we will talk to Paula Berg, the Manager of Emerging Media for Southwest Airlines, a company that has been an innovator in the digital space. Paula will share her experiences, and explain why good customer relations are more important than ever in today's digital world. If you want to hear more from Paula, she is a featured speaker at IQPC's 6th Customer Feedback Week taking place at the Omni Hotel at CNN in Atlanta, GA.