How Blogging Builds Brand Awareness

What do you think of first when you think of branding? For most businesses, their focus on branding rarely extends beyond stationery, e.g. business cards, let erheads, logos and a print advertising brochures and flyers.

However, branding has a whole new definition in today's online world. Shelley Baur and William Bell discuss opportunities to build your brand which extend beyond the stationery.

This requires a paradigm shift in thinking and the implementation of alternate actions that produce quality results. Join on today's broadcast at 3pm Central time.