Dr. Steve Hoover, CEO of PARC

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Dr. Steve Hoover is CEO of PARC (Palo Alto Research Center), a Xerox company. Steve joined PARC as its CEO in 2011 after 40 years of working in technology R&D. Previously, he served as vice president of the Xerox Research Center in Webster, New York. He specializes in integrating technology, market, customer, and business opportunities -- from fundamental R&D, to commercial scale-up. Steve's personal research and long-term technology work spans several disciplines including cloud computing, clean-tech, nanotech, mobile, and the Future of Work, as well as advanced printing and mass customization technologies. He currently has 7 patents issued and pending. We'll be talking with Dr. Hoover about the evolution of R&D and how to create a culture of innovation.

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