Consummate Fitness Professional: Starting & Growing Your Training Business IV

After being in the health & fitness industry for the past 9 years, I have been asked many questions about becoming a personal trainer. Many health conscious people aspire to be great influencers of change in their world, so it's no surprise that a career in personal training comes to mind first. But, it can be overwhelming just to figure out what education is needed, certifications are required, business licenses to apply for and how to just get going. I'm going to take the next 4-5 episodes to discuss a number of things to consider to be a successful and well-rounded personal trainer. Today I discuss:

-More about building clientele, retention, referrals, advance purchasing options & a cancellation policy

-Establishing a community & web presence

-Why is marketing so important? How can you market without being "salesy"

-The practice of personal training

-Building relationships

-Get know your clientele

-Set up and preparation for sessions

-Setting expectations with your clientele

-Goal setting

-Taking measurements

-Setting your schedule and sticking to it

-Maximizing the most of your time

-And much more