Leverage Online Events to Build Authority and Generate Sales

Interview with Abdo Riani Owner of StartUpCircle.co

n the world of small business, we like to use the term “boot-strapping” in looking for ways to leverage what’s already out there, to build your biz. One avenue that most home-based entrepreneurs never think of are the wide variety of online events, as almost anyone can host an event. Yes, with the right know how and savvy, you can leverage online events to build authority, make connections and boost your sales. To boot-strap online events you’ll need to develop online partnerships with the right entrepreneurs, connected to the right events. Online events also require the right infrastructure and web presentations that invites your target audience to connect. You’ll also want to leverage paying clients from event partnerships.

To help us leverage online events, “Capt’n” Henderson and Sherilyn Colleen interview Abdo Riani, an online events expert and owner of STARTUPCIRCLE.CO.

Subjects discussed in podcast include:

• Overview of online events
• Website and technical requirements for events
• Types of online partnerships entrepreneurs use to grow their businesses
• How to build trust with potential partners
• Making connections with your first 10 or 100 paying clients from event partnerships
• How to leverage events to gain more authority

Episode Sponsor: Little Jimmy's Italian Ice * www.ItalianIce.net

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