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The 3 “P’s” of Marketing Real Estate with Bo Barron

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Howard Kline

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According to Bo (the man who saved my bacon), the 3 “P’s” of real estate marketing are:

  • Put up a sign
  • Put it online
  • Pray

Yet he also talks about “passive” marketing and “pro-active” marketing. I don’t know about you, but this sounds like a whole heck of a lot of “P’s.” What, Bo doesn’t know how to count? Sure he does and Bo knows real estate marketing, growing up in the business and now a popular lecturer on the subject and social media icon.

Bo talks about “real” prospecting.  The kind of prospecting that focuses on you as the dominant presence in a market. The one with the known reputation that precedes you and gives you the credibility so that people don’t hang up when you call. Think E.F. Hutton of real estate.

Bo will be giving us the real lowdown on how to position yourself to get more clients and do more deals.  I am all for that.

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