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Every month we will host a conversation with leaders in the cloud computing market focusing on best practices, news, and the application of new technology for business.
Michael Dunham
Date / Time: 10/29/2009 3:00 PM UTC
Category: Technology
if you are a SaaS or cloud services provider and you think marketing in the on-demand world is just the software business as usual - you have a few surprises coming. Agile methodologies are often (and I believe should be) used in SaaS development. The practices and the irregular drip of new features and enhancements go well together in the on-demand world. But for marketing, if you're not prepared for it - it can become a constant din of new features you suddenly have to consider in your marketing you might not be prepared for. How do you manage the delicate interaction between product development, the user community and marketing? To address that question we are speaking to Peter Cohen of SaaS Marketing Strategy Advisors. Peter is the founder and managing partner of SaaS Marketing Strategy Advisors. His firm provides expert guidance to help companies effectively market and sell software-as-a-service (SaaS) solutions to enterprises. The firm’s clients includes several large, well-established clients, looking to enhance their SaaS marketing practices, as well as smaller companies that need guidance in launching a new SaaS solution to the market. Our panel includes: Justin Pirie, who was on our last show and is a SaaS and Cloud product manager and marketer who has been working in subscription software for over four years. Justin is based in the UK. Ron Arden is the Vice President of Strategy & Marketing for eDocument Sciences. on focuses on SaaS computing and using social media tools to drive business for eDocument Sciences, and recently became an Inbound Marketing Certified Professional. He has over 25 years of strategic planning, marketing, sales, business development, consulting and technical experience in the information technology industry. I'm sure it will be a great conversation and you can find more our blog - but please Join Us!
Original Air Date: 10/29/2009 3:00 PM UTC
Original Air Date: 9/8/2009 3:00 PM UTC
Date / Time: 8/31/2009 4:23 PM UTC
Pricing services - how do you do it? Is there a rational process? Can you tie it to value? Cost? Developing a price is one of trickiest parts putting a new service online. Prospective customers have to believe the value can be realized and existing customers must find the value exceeds the subscription. A monthly subscription is easier for prospects to swallow but a yearly provides a bigger hit for cash flow and maybe higher retention. Which is better in the long run?
These are just some of the issues facing services vendors in the growing SaaS and cloud services market. In our September 8th podcast on Haut Tech Conversations, we’ll address those questions with our guest, Jim Geisman of Software Pricing Partners. Jim spoke at the first SaaS Summit. His firm has focused on software pricing since 1987 and has consulted internationally on issues of software pricing and deal structuring. He has written extensively on software pricing and is a frequent speaker.
More recently, his firm has helped companies price and package their on-demand/SaaS products or helped them transition to SaaS. Jim has been a co-founder, director, or advisor to early stage companies. He sits on the Board of the Professional Pricing Society and is a co-chair of the Mass Technology Leadership Council’s SaaS Cluster.
Joining Jim on our panel will be two of our Haut Tech Irregulars (well, they were both on the first show so that makes them at least irregulars!) – Steve Plunkett of Servitizer and Lincoln Murphy of Sixteen Ventures. Steve has started a blog series about services pricing and has some products coming out in that space so I know he will have some interesting thoughts to bring to the conversation. Lincoln always has something up his sleeve so I’m sure he will add a lot to the mix as well. And we will have Justin Pirie, an experienced SaaS Product Manager and startup entrepreneur to bring his field experience and real world questions to the discussion. It is going to be a very interesting conversation – so please – JOIN US.
Our panel of Industry Insiders:
- Steve Plunkett, CTO of Servitizer - Steve is a technologist and innovator with eighteen years experience. He has worked with and held leadership positions in large enterprises, service providers, network operators, product manufacturers and government agencies. Specializing in solution and service innovation he has architected systems, networks and products and worked with customers, companies and partners around the world. Steve has lead initiatives within large organizations to transition from a product to a solutions and services model. He has a strong track record of identifying emerging and disruptive technology trends and harnessing them through solution and service innovation. Steve blogs for Servitizer on – what else – the Servitizer Blog.
- Lincoln Murphy is the Founder of Sixteen Ventures and blogs on his business site. You can also find him on Twitter here and here. Lincoln Murphy brings over 15 years experience in on-demand software product development and Business Architecture, focusing exclusively on SaaS since 2004. Working with clients of all sizes, and both SaaS pure-plays and ISVs transitioning to SaaS, Lincoln helps companies recognize and execute on opportunities to generate or enhance revenue through the SaaS Business Architecture.
- Justin Pirie is a SaaS and Cloud product manager and marketer who has been working in subscription software for over four years. He specializes in working closely with companies to create successful SaaS products using the latest techniques and industry best practice. He is based in the UK but has recently returned from consulting in the US for a VC-funded SaaS startup. You can follow him on Twitter here.
Haut Tech Conversations plays live on Blog Talk Radio – September 8th, 2009 at 10am Central. If join us for the live show you can asks questions and join in the conversation. If you miss the live show, an MP3 will be available following the show to download and play at your leisure. We will also write up the major points of the conversation here on the blog and follow the conversation as it moves out across social media.
Original Air Date: 8/19/2009 3:00 PM UTC
Date / Time: 8/15/2009 11:04 PM UTC
This month we kick off our series of best practice shows with a look at the core feature of SaaS, Cloud and on-demand applications - Service. As we explored in our last article, we're going to discuss how current vendors are dealing with their service offerings, what is often lacking, and what is on the part of the vendors and the industry as a whole.
Post Show Note: We have a series of articles covering this podcast to summarize and extend the conversation on our blog here.
Our guest will be Steve Plunkett, CTO of Servitizer. Steve is a technologist and innovator with eighteen years experience. He has worked with and held leadership positions in large enterprises, service providers, network operators, product manufacturers and government agencies. Specializing in solution and service innovation he has architected systems, networks and products and worked with customers, companies and partners around the world. Steve has lead initiatives within large organisations to transition from a product to a solutions and services model. He has a strong track record of identifying emerging and disruptive technology trends and harnessing them through solution and service innovation. Steve blogs for Servitizer on - what else - the Servitizer Blog. I've already had a talk with Steve prior to the show so I know this is going to be a great conversation.
Joining us will be our panel of industry insiders:
I know each one of our panelists and I'm sure they will bring more points of view and questions to our conversation than I can manage alone. Our show will stream live on Wednesday, August 18 at 8am Pacific time from our BlogTalkRadio home page and be available as a podcast shortly after. The bonus for joining us live is you get to pose questions to our guest and panelists and hear their take directly.
I hope you will join us. And by the way, I am always looking for guest and panelist suggestions so if you have one - don't hesitate to mention it in comments here.
Date / Time: 8/5/2009 10:37 PM UTC
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