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SaaS: Agile, Marketing, & the Wheel of Death

  • Broadcast in Technology
Michael Dunham

Michael Dunham


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if you are a SaaS or cloud services provider and you think marketing in the on-demand world is just the software business as usual - you have a few surprises coming. Agile methodologies are often (and I believe should be) used in SaaS development. The practices and the irregular drip of new features and enhancements go well together in the on-demand world. But for marketing, if you're not prepared for it - it can become a constant din of new features you suddenly have to consider in your marketing you might not be prepared for. How do you manage the delicate interaction between product development, the user community and marketing? To address that question we are speaking to Peter Cohen of SaaS Marketing Strategy Advisors. Peter is the founder and managing partner of SaaS Marketing Strategy Advisors. His firm provides expert guidance to help companies effectively market and sell software-as-a-service (SaaS) solutions to enterprises. The firm’s clients includes several large, well-established clients, looking to enhance their SaaS marketing practices, as well as smaller companies that need guidance in launching a new SaaS solution to the market. Our panel includes: Justin Pirie, who was on our last show and is a SaaS and Cloud product manager and marketer who has been working in subscription software for over four years. Justin is based in the UK. Ron Arden is the Vice President of Strategy & Marketing for eDocument Sciences. on focuses on SaaS computing and using social media tools to drive business for eDocument Sciences, and recently became an Inbound Marketing Certified Professional. He has over 25 years of strategic planning, marketing, sales, business development, consulting and technical experience in the information technology industry. I'm sure it will be a great conversation and you can find more our blog - but please Join Us!