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SaaS - Pricing Services - How?

  • Broadcast in Technology
Michael Dunham

Michael Dunham


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Pricing services - how do you do it? Is there a rational process? Can you tie it to value? Cost? Developing a price is one of trickiest parts putting a new service online. Prospective customers have to believe the value can be realized and existing customers must find the value exceeds the subscription. A monthly subscription is easier for prospects to swallow but a yearly provides a bigger hit for cash flow and maybe higher retention. Which is better in the long run? These are just some of the issues facing services vendors in the growing SaaS and cloud services market. In our September 8th podcast on Haut Tech Conversations, we’ll address those questions with our guest, Jim Geisman of Software Pricing Partners. Jim spoke at the first SaaS Summit. His firm has focused on software pricing since 1987 and has consulted internationally on issues of software pricing and deal structuring. He has written extensively on software pricing and is a frequent speaker. Joining Jim on our panel will be two of our Haut Tech Irregulars (well, they were both on the first show so that makes them at least irregulars!) – Steve Plunkett of Servitizer and Lincoln Murphy of Sixteen Ventures. Steve has started a blog series about services pricing and has some products coming out in that space so I know he will have some interesting thoughts to bring to the conversation. Lincoln always has something up his sleeve so I’m sure he will add a lot to the mix as well. And we will have Justin Pirie, an experienced SaaS Product Manager and startup entrepreneur to bring his field experience and real world questions to the discussion. It is going to be a very interesting conversation – so please – JOIN US.