An Effective Online Marketing Plan

Is an online marketing plan that much different than a regular marketing plan? Where do you start? Really? What happened to the days of "Build a Website and They Will Come?" Join Charlene and Sheryl as they talk about their last seminar session where attendees raised eyebrows when they pictured their "ideal customer" and relaxed when they learned that drilling down to deciding which tactics were best for their business/campaign/customer engagement wasn't as mysterious or difficult as they thought.