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Why Sales People Are Not Born - They're Trained

  • Broadcast in Business
Michael Senoff

Michael Senoff

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In this interview, you’ll hear how Ian went from being that no-talent kid to a highly sought-after sales management consultant in New South Wales. And he’ll be the first to tell you that if he can master sales, anyone on your sales force can too—because salespeople aren’t born; they’re trained. Key Concepts ?? A grasp of how managerial tools and methodologies can power your sales ?? Ways to analyze your staff that will keep sales production high ?? Examples of how “coaching” can push sales and margins up ?? How a sales force is an investment and how to make the most of it Here are some interesting statistics: 50% of salespeople fall short of quota 90% of sales opportunities don’t close when the salesperson says they will 75% of product-launches fail, but…the biggest factor affecting production of sales today is Sales Leadership. Management-consulting skills don’t come naturally to most people and there are plenty of books out there on the subject. (Ian has over 800 of them in his library alone!) You could literally spend the rest of your career reading up on the matter, spinning your wheels trying out methodology after methodology. Or, you could start with this interview to see how sales management consulting can benefit you.

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