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How A Customer Followup System Can Grow Your Business

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Michael Senoff

Michael Senoff

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Jim Cecil has over 41 years of sales and marketing experience. He was the founder of West Coast Marketing Group, Mr. Cecil also founded Profit Systems, Inc., a large equipment distributorship in Redmond, Washington. Named Marketing Man of the Year in Asian Trade, Mr. Cecil is a popular speaker and is called upon to present over 100 speeches each year. Jim has developed a fascinating customer touching process called Nurture. Nurture is a customized series of ongoing contacts mostly sent by mail for business-to-business customer retention and customer prospecting. In this interview, James reveals three amazing case studies: The first is about the Cancer Treatment Centers of America, which created tens of millions worth of net revenue. The second is with a Brian Ruh from East Holstein Wisconsin. He was a life insurance salesman and through the Nurture process alone grew to the 34th-ranking life insurance salesman in the New York Life Insurance Company world. The third case study is a story about a stockbroker who generated a multimillion dollar account by singing happy birthday over the phone to an answering machine. In this amazing interview, you’ll hear these case stories and you’ll understand the power of this one marketing concept.

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