John Carlton On How To Succeed In Marketing - Even When Everyone Wants To See You Fail

Copywriting Legend John Carlton met his first copywriter while working in the art department at a catalog company and asked her how to do copywriting. She told him it was too hard and that he would never figure it out. John made the decision that day that not only was he going to make it, but that he wasn’t going to withhold the secrets of his success from anyone after he did. According to John, people naturally love grief, so you’re probably not going to find many people in your fan club. Your neighbors, your brother-in-law, maybe even your own spouse will secretly hope you fail and will delight in your misfortunes. Key Concepts ?? How to connect with your audience and become their go-to guy ?? How to get your foot in the door with copywriting ?? John’s influences and the resources he’s learned about along the way ?? How to break into a more affluent market by showing the value of your services ?? Which is better: direct response or email ?? Whether or not you should bother with old-school methods like space ads ?? How to get targeted traffic to your site ?? How to market your services to small businesses in this economy ?? Three ways to identify the hot buttons in a market