Strike Three, Yer Out!

No, this is not a review of the recent Little League World Series nor social commentary on the first professional athlete suspended for failing an HGH test, but a discussion on the most common mistakes a New Business owner makes.

Listen in as Bob and Jerry welcome Terry Pennington, CEO of Business Marketing Impact LLC, to review the major mistakes enterpreneurs make (and how to avoid them!) that can lead to the failure of your business. During Terry’s 40+ years as a business marketing executive and educator he has noted that the great majority of New Businesses fail for the same reasons that 90+ % of all New Product Introductions fail;  New businesses, just like New products, fail because people don’t do their homework, verify facts and plan ahead.