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geoffliving

Welcome to the Fifth Estate

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Geoff Livingston reads his new book Welcome to the Fifth Estate, a refreshing realistic look at citizen media.

On-Demand Episodes

Concluding the Fifth Estate's final chapter is a discussion on evolving technology platforms based on five organizations -- Care2, Dell, the Humane Society of the United States, LinkedIn and Wiser Earth. This final podcast also includes the... more
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Examples of long term success The death of Facebook Advancing technology
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Written by Kami Watson huyse, this chapter begins with SMART Goals and what to measure, and then moves in the three As.
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Closing out Chapter Five in Welcome to the Fifth Estate.
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A discussion of how-to execute social media programs generally online, including Conversation Starters, Approaches to Relationship Building, and Designing for Shareability.
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A discussion of actual strategies including participation and using content to serve stakeholders.
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Includes discussion of what a strategy is, shiny object syndrome and the four strategies.
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Management Needs an Attitude Adjustment From Siloes to Hives American Red Cross Case Study Guidelines
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Chapter 3: Becoming the Fifth Estate, Lady Gaga vs. Madonna, Siloes
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Some more of the challenges facing organizations including personal branding.
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