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Welcome to the Fifth Estate


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Geoff Livingston reads his new book Welcome to the Fifth Estate, a refreshing realistic look at citizen media.

On-Demand Episodes

Concluding the Fifth Estate's final chapter is a discussion on evolving technology platforms based on five organizations -- Care2, Dell, the Humane Society of the United States, LinkedIn and Wiser Earth. This final podcast also includes the... more

Examples of long term success The death of Facebook Advancing technology

Written by Kami Watson huyse, this chapter begins with SMART Goals and what to measure, and then moves in the three As.

Closing out Chapter Five in Welcome to the Fifth Estate.

A discussion of how-to execute social media programs generally online, including Conversation Starters, Approaches to Relationship Building, and Designing for Shareability.

A discussion of actual strategies including participation and using content to serve stakeholders.

Includes discussion of what a strategy is, shiny object syndrome and the four strategies.

Management Needs an Attitude Adjustment From Siloes to Hives American Red Cross Case Study Guidelines

Chapter 3: Becoming the Fifth Estate, Lady Gaga vs. Madonna, Siloes

Some more of the challenges facing organizations including personal branding.