http://www.blogtalkradio.com/geofflivingGeoff Livingston reads his new book Welcome to the Fifth Estate, a refreshing realistic look at citizen media. enBlogTalkRadio.com. All Rights Reserved.Sat, 15 Jun 2019 02:45:00 GMTTue, 09 Aug 2011 10:00:00 GMTBooksBlogTalkRadio Feed v2.0http://www.blogtalkradio.com/img/btrbetalogo.gifhttp://www.blogtalkradio.com/feeds@blogtalkradio.comBlogTalkRadio.combooks,social media,marketing,siloes,care2,fifth estate,geoff livingston,media,reputation,strategygeofflivingnoGeoff Livingston reads his new book Welcome to the Fifth Estate, a refreshing realistic look at citizen media.episodichttp://www.blogtalkradio.com/geoffliving/2011/08/09/chapter-7-evolving-social-technology-platforms-over-timeBookshttp://www.blogtalkradio.com/geoffliving/2011/08/09/chapter-7-evolving-social-technology-platforms-over-time/#commentshttp://www.blogtalkradio.com/geoffliving/2011/08/09/chapter-7-evolving-social-technology-platforms-over-timeTue, 09 Aug 2011 10:00:00 GMTChapter 7: Evolving Social Technology Platforms Over Time Concluding the Fifth Estate's final chapter is a discussion on evolving technology platforms based on five organizations -- Care2, Dell, the Humane Society of the United States, LinkedIn and Wiser Earth.  This final podcast also includes the book's Afterword and author reflections. 00:28:00geofflivingnothe HUmane Society of the United States,Dell,Care2,LinkedIn,Wiser EarthConcluding the Fifth Estate's final chapter is a discussion on evolving technology platforms based on five organizations -- Care2, Dell, the Humane Society ofhttp://www.blogtalkradio.com/geoffliving/2011/08/08/sustaining-your-community-over-timeBookshttp://www.blogtalkradio.com/geoffliving/2011/08/08/sustaining-your-community-over-time/#commentshttp://www.blogtalkradio.com/geoffliving/2011/08/08/sustaining-your-community-over-timeMon, 08 Aug 2011 21:30:00 GMTSustaining Your Community Over Time Examples of long term success The death of Facebook Advancing technology 00:18:00geofflivingnosustainability,Facebook,Care2,social media,marketingExamples of long term success The death of Facebook Advancing technologyhttp://www.blogtalkradio.com/geoffliving/2011/08/07/chapter-6-measurementBookshttp://www.blogtalkradio.com/geoffliving/2011/08/07/chapter-6-measurement/#commentshttp://www.blogtalkradio.com/geoffliving/2011/08/07/chapter-6-measurementSun, 07 Aug 2011 20:00:00 GMTChapter 6: Measurement Written by Kami Watson huyse, this chapter begins with SMART Goals and what to measure, and then moves in the three As. 00:38:00geofflivingnomeasure,SMART,attention,attitude,actionWritten by Kami Watson huyse, this chapter begins with SMART Goals and what to measure, and then moves in the three As.http://www.blogtalkradio.com/geoffliving/2011/08/04/chapter-5-reputation-management-adjusting-on-the-flyBookshttp://www.blogtalkradio.com/geoffliving/2011/08/04/chapter-5-reputation-management-adjusting-on-the-fly/#commentshttp://www.blogtalkradio.com/geoffliving/2011/08/04/chapter-5-reputation-management-adjusting-on-the-flyThu, 04 Aug 2011 15:30:00 GMTChapter 5: Reputation Management & Adjusting on the Fly Closing out Chapter Five in Welcome to the Fifth Estate. 00:22:00geofflivingnoReputation,tactics,execution,social media,reputationClosing out Chapter Five in Welcome to the Fifth Estate.http://www.blogtalkradio.com/geoffliving/2011/07/15/fifth-estate-podcast-5-promotion-within-your-communityBookshttp://www.blogtalkradio.com/geoffliving/2011/07/15/fifth-estate-podcast-5-promotion-within-your-community/#commentshttp://www.blogtalkradio.com/geoffliving/2011/07/15/fifth-estate-podcast-5-promotion-within-your-communityFri, 15 Jul 2011 04:00:00 GMTFifth Estate Podcast 5: Promotion Within Your Community A discussion of how-to execute social media programs generally online, including Conversation Starters, Approaches to Relationship Building, and Designing for Shareability. 00:16:00geofflivingnosocial media,relationships,conversations,shareability,case studyA discussion of how-to execute social media programs generally online, including Conversation Starters, Approaches to Relationship Building, and Designing forhttp://www.blogtalkradio.com/geoffliving/2011/07/08/the-fifth-estate-strategiesBookshttp://www.blogtalkradio.com/geoffliving/2011/07/08/the-fifth-estate-strategies/#commentshttp://www.blogtalkradio.com/geoffliving/2011/07/08/the-fifth-estate-strategiesFri, 08 Jul 2011 10:30:00 GMTThe Fifth Estate: Strategies A discussion of actual strategies including participation and using content to serve stakeholders. 00:20:00geofflivingnocontent,participation,strategy,social media,marketingA discussion of actual strategies including participation and using content to serve stakeholders.http://www.blogtalkradio.com/geoffliving/2011/06/16/fifth-estate-podcast-8-crafting-a-strategyBookshttp://www.blogtalkradio.com/geoffliving/2011/06/16/fifth-estate-podcast-8-crafting-a-strategy/#commentshttp://www.blogtalkradio.com/geoffliving/2011/06/16/fifth-estate-podcast-8-crafting-a-strategyThu, 16 Jun 2011 03:30:00 GMTFifth Estate Podcast 8: Crafting a Strategy Includes discussion of what a strategy is, shiny object syndrome and the four strategies. 00:29:00geofflivingnostrategy,social media,book,marketing,mediaIncludes discussion of what a strategy is, shiny object syndrome and the four strategies.http://www.blogtalkradio.com/geoffliving/2011/06/13/the-fifth-estate-7-siloes-to-hivesBookshttp://www.blogtalkradio.com/geoffliving/2011/06/13/the-fifth-estate-7-siloes-to-hives/#commentshttp://www.blogtalkradio.com/geoffliving/2011/06/13/the-fifth-estate-7-siloes-to-hivesMon, 13 Jun 2011 04:00:00 GMTThe Fifth Estate #7: Siloes to Hives Management Needs an Attitude Adjustment From Siloes to Hives American Red Cross Case Study Guidelines 00:22:00geofflivingnosiloes,social media,guidelines,american red cross,processManagement Needs an Attitude Adjustment From Siloes to Hives American Red Cross Case Study Guidelineshttp://www.blogtalkradio.com/geoffliving/2011/06/11/becoming-the-fifth-estateBookshttp://www.blogtalkradio.com/geoffliving/2011/06/11/becoming-the-fifth-estate/#commentshttp://www.blogtalkradio.com/geoffliving/2011/06/11/becoming-the-fifth-estateSat, 11 Jun 2011 03:00:00 GMTBecoming the Fifth Estate Chapter 3:  Becoming the Fifth Estate, Lady Gaga vs. Madonna, Siloes 00:18:00geofflivingnoSiloes,Lady Gaga,Social Media,Madonna,CultureChapter 3:  Becoming the Fifth Estate, Lady Gaga vs. Madonna, Siloeshttp://www.blogtalkradio.com/geoffliving/2011/06/09/welcome-to-the-fifth-estate-dangers-of-social-mediaBookshttp://www.blogtalkradio.com/geoffliving/2011/06/09/welcome-to-the-fifth-estate-dangers-of-social-media/#commentshttp://www.blogtalkradio.com/geoffliving/2011/06/09/welcome-to-the-fifth-estate-dangers-of-social-mediaThu, 09 Jun 2011 13:30:00 GMTWelcome to the Fifth Estate: Dangers of Social Media Some more of the challenges facing organizations including personal branding. 00:18:00geofflivingnopersonal brands,social media,siloes,challenges,CorporateSome more of the challenges facing organizations including personal branding.http://www.blogtalkradio.com/geoffliving/2011/06/01/fifth-estate-podcast-4-chapter-2-social-media-readyBookshttp://www.blogtalkradio.com/geoffliving/2011/06/01/fifth-estate-podcast-4-chapter-2-social-media-ready/#commentshttp://www.blogtalkradio.com/geoffliving/2011/06/01/fifth-estate-podcast-4-chapter-2-social-media-readyWed, 01 Jun 2011 03:00:00 GMTFifth Estate Podcast 4: Chapter 2, Social Media Ready Into chapter 2 and some of the pitfalls social media presents organizations... 00:18:00geofflivingnosocial media,business,nonprofit,Geoff Livingston,Fifth EstateInto chapter 2 and some of the pitfalls social media presents organizations...http://www.blogtalkradio.com/geoffliving/2011/05/29/fifth-estate-3-no-market-for-messages-ch-1-case-studiesBookshttp://www.blogtalkradio.com/geoffliving/2011/05/29/fifth-estate-3-no-market-for-messages-ch-1-case-studies/#commentshttp://www.blogtalkradio.com/geoffliving/2011/05/29/fifth-estate-3-no-market-for-messages-ch-1-case-studiesSun, 29 May 2011 03:00:00 GMTFifth Estate 3: No Market for Messages, Ch. 1 Case Studies #3 of 20+ podcasts comprising Welcome to the Fifth Estate. 00:13:00geofflivingnoCluetrain Manifesto,Tysons Food,Twestival,social media,Geoff Livingston#3 of 20+ podcasts comprising Welcome to the Fifth Estate.http://www.blogtalkradio.com/geoffliving/2011/05/25/fifth-estate-podcast-2-the-long-tail-no-message-marketsBookshttp://www.blogtalkradio.com/geoffliving/2011/05/25/fifth-estate-podcast-2-the-long-tail-no-message-markets/#commentshttp://www.blogtalkradio.com/geoffliving/2011/05/25/fifth-estate-podcast-2-the-long-tail-no-message-marketsWed, 25 May 2011 13:30:00 GMTFifth Estate Podcast 2: The Long Tail & No Message Markets This podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. This episode completes chapter 1, continuing discussion of the 4th and 5th estates, and adding in Long Tail theory and the Cluetrain Manifesto. 00:18:00geofflivingnolong tail,cluetrain,5th estate,media,marketingThis podcast series is the reading of Welcome to the Fifth Estate by author Geoff Livingston.  Each podcast is roughly 15 minutes in length. This episode complhttp://www.blogtalkradio.com/geoffliving/2011/05/19/welcome-to-the-fifth-estateBookshttp://www.blogtalkradio.com/geoffliving/2011/05/19/welcome-to-the-fifth-estate/#commentshttp://www.blogtalkradio.com/geoffliving/2011/05/19/welcome-to-the-fifth-estateThu, 19 May 2011 14:30:00 GMTWelcome to the Fifth Estate Geoff Livingston returns with Welcome to the Fifth Estate, a refreshing realistic look at citizen media. Now Is Gone was recognized as one of the first books depicting the social media revolution and its core concepts of participation and community. Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like “shiny object syndrome” and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape. 00:16:00geofflivingnofifth estate,public relations,marketing,livingston,social mediaGeoff Livingston returns with Welcome to the Fifth Estate, a refreshing realistic look at citizen media. Now Is Gone was recognized as one of the first books d