Guest: Dr. Dan Geller

Jim and Jennifer welcome Dr. Dan Geller to the show.  Dr. Geller is an experienced researcher and analyst, and an expert in statistical modeling. He developed the Money Anxiety concept and index after observing how a combination of economic indicators and factors impacts consumers' financial behavior. Specifically, he observed how financial anxiety impacts the saving and spending patterns of consumers, and the impact such changes in financial behavior have on the economy. Based on these observations, Dr. Geller developed a new segmentation method called Behavioralogy, which defines the financial behavior of consumers during various levels of financial anxiety. Behavioralogy identified six types of financial orientation: Mattress Money, Durable Diet, Power Play, Tiny Treats, Rate Race and Castle Craze. Dr. Geller is frequently featured in national and financial publications, such as The Wall Street Journal, The New York Times, Bloomberg/Newsweek, and has appeared on CNBC, Fox News Radio, and numerous regional programs. Dr. Geller earned his Ph.D. in Business Administration from Touro University, and has published numerous peer-reviewed studies in professional publications.   Website:  http://www.moneyanxiety.com/