The Mutual Fund of Exploring Franchises

"Our business has morphed into attendees who have done research and are on step 3. They’ve cleared a number of different hurdles before they get to one of our franchise expos. They’ve done so much research, they’ve talked to franchisors, they’ve looked at some of the costs and industries, and are really in a different mindset by the time they attend an expo. They’re way more educated. It’s the biggest comment we hear time and time again, that the quality of the attendees at these shows is just off the charts. It’s so much different than it was 10 years ago." - Tom Portesy, CEO, MFV Expositions, when asked how the internet has changed how people today research franchise opportunities.

This week on Franchise Today, co-hosts, Stan Friedman and Paul Segreto discuss the world of exploring franchise opportunities with their guest, Tom Portesy, CEO of MFV Expositions. Just ahead of Franchise Expo South in Houston, TX, an event produced by MFV with the International Franchise Association, Tom shares his perspective on how individuals have become more educated in the process of researching franchise brands and how the internet has changed the process from just a short ten years ago.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.