Franchising is Undercover Once Again [REPLAY]

The Summer Replay Series continues on Franchise Today with an Encore Presentation with Dina Dwyer-Owens, Chairwoman & CEO of The Dwyer Group. As you may recall Dina appeared on CBSs hit reality show "Undercover Boss" on Jan. 22 (and recently replayed in August) for a journey that today has connected her to her companys service brands on a whole new level. Dina joined host, Paul Segreto, to share her personal experience that showcased her as a woman in a man's world, riding a lawnmower, unloading a water heater, installing commercial exit signs and repairing a stove among the many highlights. In light of the then upcoming International Franchise Association Annual Convention, Dina and Paul also tapped into Dina's experience as the former Chairperson at the IFA in 2009 to provide some insight into the important annual event. In addition, the future of franchising and challenges created by tightened credit and economic uncertainty was also discussed.