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You can no longer afford to ignore social media as a marketing tactic. Customers are engaging with both online and offline businesses through blogs, Facebook, Twitter, Linkedin and YouTube,. With social media you have the opportunity to spread the word about your business to your target audience, manage your online reputation -- and cultivate a deeper relationship with your established customer base, which keeps them at arms length from your competition. Debra Simpsonbegan developing and implementing Web 2.0 Internet marketing strategies for the small business community in 2003. Debra helps her clients create blogs, membership sites, digital products, podcasts, and not only coaches them on social networking, but also provides technical virtual assistance.
She offers a plethora of information on internet marketing and web 2.0 marketing at, Syndicating Your Content.