Recently, I had a conversation with a prospective client. He had just launched his company and started advertising on Facebook to sell his product. And he was not happy with the sales results.
First, did you know that there are 200 million websites? Second, did you know there are 800 million people on Facebook? Great numbers! But, what does it mean for you? Should you you "join the club" and launch a website and Facebook page too?
A website is not going to ask a decision-maker to do business. What is missing? Ken shares his insights about relying on a website or social networking site to do your selling for you.
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