Marsha and Alex will share and discuss the ways you can become a media success story!
First, identify your expertise – the special knowledge, insight and educated opinion that can serve as valuable content for journalists. Then:
1. Follow the news.
2. Develop a message that offers something of value to the public.
3. Identify the local or national media venues that are a good match for your message.
4. Never, ever pitch your company, product or service when contacting journalists.
5. Understand who their audience is so you can engage the editor or host.
Have questions about how these apply to you? Call the show so the EMSI PR Insiders can share the answers!
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