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This show takes a light-hearted approach to running a business. If you own a business today, you know that life can be full of anxiety when you have $25K or more in monthly overhead and you need to generate at least $50K per month to go to sleep each night, and make more to cover traditionally slower months during Thanksgiving and Christmas.
Swag is a new slang word people use to indicate "something different and unique" about an individual or a thing.
The E-Chamber's use of swag will illustrate how a business owner MAY want to proceed in connecting better with prospects.