Does Pharma + FDA + Social Media = Better ePatient Care?

Last month the FDA held a 2-day hearing that began the process of developing guidelines that will regulate how the pharmaceutical industry plays in social media and with online ads. For any enterprise stepping into the social media space is a challenge. However, for companies in highly regulated industries, especially healthcare, the stakes are high to get it “right.” Fard Johnmar, Envision Solutions, and Steve Woodruff, Impactiviti, join Toby to explore this very important issue that will likely not only impact Pharma but healthcare providers in general.