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Toby

http://www.divamarketingblog.com


Country: United States

Language: English

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Comments

Wayne Hurlbert

Wayne Hurlbert

Wonderful to see, or should I say hear, the return of Diva Marketing Talks.

Diane

Diane

Great to see a woman leading the way in social networking shows on here, looking forward to catching your shows.I've added them to my favourites.

Susan Star

Susan Star

Gret show Connie, very informative!- Susan Star

LipService

LipService

Please check out my show blogtalkradio.com/lipservice weeknights at 12 Midnight Eastern

Diva Marketing Talks  

Toby Bloomberg of Diva Marketing (Blog) brings her sassy but savvy approach to social media marketing to the air waves. Join the conversation with the Marketing Diva and her "rock star" special guests.

  • Featured Episode

    Does Pharma + FDA + Social Media = Better ePatient Care?

    Toby

    Date / Time:

    Category: Business


    Last month the FDA held a 2-day hearing that began the process of developing guidelines that will regulate how the pharmaceutical industry plays in social media and with online ads. For any enterprise stepping into the social media space is a challenge. However, for companies in highly regulated industries, especially healthcare, the stakes are high to get it “right.” Fard Johnmar, Envision Solutions, and Steve Woodruff, Impactiviti, join Toby to explore this very important issue that will likely not only impact Pharma but healthcare providers in general.

  • On Demand Episodes

    Original Air Date:

    Does Pharma + FDA + Social Media = Better ePatient Care?

    Last month the FDA held a 2-day hearing that began the process of developing guidelines that will regulate how the pharmaceutical industry plays in social media and with online ads. For any enterprise stepping into the social media space is a challenge. However, for companies in highly regulated industries, especially healthcare, the stakes are high to get it “right.” Fard Johnmar, Envision Solutions, and Steve Woodruff, Impactiviti, join Toby to explore this very important issue that will likely not only impact Pharma but healthcare providers in general.

    Category: Business
    No Comments

  • Original Air Date:

    Taking Tweet Chats Beyond 140 Characters

    Twitter opened the door to interactive, real time networking, relationship building and learning .. one 140 character tweet at a time. The next generation of tweets takes it up a notch to structured conversations among many. "Tweet Chat” pioneers join Toby to talk about the value and implications of Tweet Chats: Mack Collier, @mackcollier #blogchat; Dana Lewis @danamlewis #hcsm; and Marc Meyer @marc_meyer #socialmedia.

    Category: Business
    Comments (1)

  • Original Air Date:

    Social Media Creates A New Online Publishing Genre

    What makes a great magazine? Content of course .. writers who have a unique view point and whose “voices” are enjoyable to read. However, with the onset of social media your favorite author may not be a staff writer but a reader .. just like you. Deanna Sutton publisher – Clutch, Angela Benton publisher – Black Web 2.0 and Heidi Richards Mooney, publisher- WE Magazine for Women join Toby to discuss how are online publications dealing with this new genre?

    Category: Business
    Comments (4)

  • Original Air Date:

    Keepin’ The “Social” Conversation Real

    The tools of social media (blogs, Twitter, Facebook, etc.) were created for people to keep in touch with friends and family .. not to promote the latest computer or coffee products. Can marketers have authentic conversations with their customers? I say yes! CK Kerley - Epiphany and Valeria Maltoni -Conversation Agent join Toby to talk about how to over come the hurdles to keepin’ it “real.”

    Category: Business
    Comments (1)

  • Original Air Date:

    Talking Through Bloggers Or How to do Bloggers Relations Without Getting Blown-up.

    Susan Getgood, Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner, Cool Mom Picks join Toby to discuss how to build successful and respectful blogger relationships programs. Blogger Relations, as other social media strategies, have grown in complexity. The stakes are high and the give aways often over the top. But is it a credible marketing strategy?

    Category: Business
    No Comments

  • Original Air Date:

    Boomers Step Into Social Media

    Think that social media is all about Mils, Gen X or Gen Y? Think again. The Boomer Generation may be late to this party but will the shear numbers of the demographic influence SM? Des Walsh - Des Walsh dot Com, Barbara Rozgony -Wired PR Works and Carlos Hernandez - iRM Consulting, join Toby to talk about will the Woodstock generation be as open to naked conversations as they were to dancing in the rain sans clothes?

    Category: Business
    Comments (1)

  • Original Air Date:

    Social Media Communities: Real Relationships or Illusions of Friendships?

    Liz Strauss, Successful Blog, and Nancy White, Full Circle, join Toby to explore if relationships built online are real or an illusion. If there is value in social communities then how do you build and nurture them?

    Category: Business
    No Comments

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