Toby

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Toby Bloomberg of Diva Marketing (Blog) brings her sassy but savvy approach to social media marketing to the air waves. Join the conversation with the Marketing Diva and her "rock star" special guests.

On-Demand Episodes

Last month the FDA held a 2-day hearing that began the process of developing guidelines that will regulate how the pharmaceutical industry plays in social media and with online ads. For any enterprise stepping into the social media space is... more

Twitter opened the door to interactive, real time networking, relationship building and learning .. one 140 character tweet at a time. The next generation of tweets takes it up a notch to structured conversations among many. "Tweet Chat”... more

What makes a great magazine? Content of course .. writers who have a unique view point and whose “voices” are enjoyable to read. However, with the onset of social media your favorite author may not be a staff writer but a reader .. just... more

The tools of social media (blogs, Twitter, Facebook, etc.) were created for people to keep in touch with friends and family .. not to promote the latest computer or coffee products. Can marketers have authentic conversations with their... more

Susan Getgood, Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner, Cool Mom Picks join Toby to discuss how to build successful and respectful blogger relationships programs. Blogger Relations, as other social... more

Think that social media is all about Mils, Gen X or Gen Y? Think again. The Boomer Generation may be late to this party but will the shear numbers of the demographic influence SM? Des Walsh - Des Walsh dot Com, Barbara Rozgony... more

Liz Strauss, Successful Blog, and Nancy White, Full Circle, join Toby to explore if relationships built online are real or an illusion. If there is value in social communities then how do you build and nurture them?

"Savvy Auntie" Melanie Notkin, founder of the innovative community for aunts and Scott Monty, Global Digital Communications Ford Motor Company join Toby to discuss if social media content creators are the new Nascar drivers, what impact... more

Beth Kanter, social media thought leader and founder of BethKanter.org, and Alex Brown, visionary of Alex Brown Racing, join Toby to explore how nonprofits are using social media to tell the stories of social causes. For nonprofit tips... more

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